Designed at Godrej Appliances R&D
Disclaimer: Official Company Image.
The aim was to redesign a cost-effective fascia for the existing cabinet of a top-load washing machine, integrating the rear control panel and using the existing PCB.
BACKGROUND
The existing top-load washing machine faced challenges across cost, relevance, and market flexibility. A higher BOM cost reduced its competitiveness, while the design language no longer resonated with evolving user expectations. In addition, the current product configuration is limited in versatility and variants, restricting its appeal across key market segments.
Form Exploration
Glass Optimization
The design is built around a clean, minimal volume defined by precise surfaces and controlled transitions, creating a modern, premium presence. The form is carefully proportioned to reduce visual bulk, with a flat glass surface and a sloped control panel that lightens the silhouette and improves ergonomics. Surface breaks are minimal and intentional, allowing the primary volumes to read clearly and creating a calm, cohesive visual flow across the product. The overall form language aligns with the brand’s premium range, ensuring a consistent and recognizable design identity across the portfolio. At the system level, the glass area is optimized for cost efficiency, and the control panel is designed as a modular element to support multiple CMF variants.
Images of Production Model
THANKS FOR WATCHING
My role was to develop the new design and CMF direction and to support the engineering team through design iterations for tooling.
